About Us

people sitting at conference room table with laptops open

About Our Company

We Care Computers (WCC) is a Managed Services Provider (MSP) and full-service computer technology company founded in 2004 by Avi Smith-Rapaport. WCC provides onsite and remote computer support to businesses throughout Connecticut and western Massachusetts. We offer Managed Solutions that work for your business and exceptional customer service and skilled professionals who are trained to listen and respond to customers every need.

WCC is an authorized dealer of computers and accessories and sells all major brands. It provides a variety of services including troubleshooting, desktop support, technical service, software installation, systems integration, training, network security, infrastructure management, project management, data backup and and server support services.

WCC works with businesses in a variety of industries including medical, legal, manufacturing, bio-tech, pharmaceutical, communications, construction, property management, financial, information technology, non-profit and retail.  Our specialists are trained to install the latest and most efficient business software for medical practices, accountant offices, law firms, financial services companies and construction companies, to name a few.

The company is a member of Hartford-area chambers of commerce, the Hartford Metro Alliance and the Connecticut Better Business Bureau. An active member of the community, WCC sponsors local non-profit events and fundraisers for organizations including FoodShare and Susan G. Komen Race for the Cure, and supports West Hartford youth baseball and softball teams.  WCC started the Students In Need program in 2020 to provide donated and refurbished computers to local students.

WCC is built on integrity and is committed to providing clients with proper and reliable IT systems that they can depend on to run smoothly and effectively.

See what our satisfied customers say.

About Avi

Avi Smith-Rapaport
Founder Avi Smith-Rapaport

Avi Smith-Rapaport launched We Care Computers (WCC) in 2004 to provide high-quality computer services to businesses in Connecticut and Western Massachusetts. Over time he recognized that a proactive approach to managing his clients’ technology was the logical practice to follow, which would enable him to provide the services his clients deserved. This proactive approach has become a core value of WCC.

Avi graduated from the University of Connecticut with a degree in international business management. Prior to founding WCC, Avi was an IT Director at a privately-owned wholesale company in New Haven. Before joining the wholesale company, he served as an IT instructor and technician training doctors and medical staff at a nationally recognized medical school and university.

Avi strives to appreciate all of what life has to offer while being gracious and able to give back to the community in any way he can. Avi participates and serves on several community organizations:  West Hartford Chamber of Commerce, Hartford Metro Alliance, 360 Federal Credit Union and the Connecticut Better Business Bureau. Avi also serves on national and international organizations: Real Men Wear Pink (American Cancer Society) and The Watkinson School Service Trip to Dominican Republic (as a chaperone).  He and WCC co-sponsor fundraising events such as Foodshare Hartford and Susan G. Komen Race for the Cure.  In alignment with Avi’s mission for WCC to heal the world We Care Computers created the Students In Need program, early in the Covid-19 pandemic, facilitating and donating tens of thousands of dollars of computer equipment to help ensure EVERYONE is able to have access to education.

Avi resides in West Hartford with his wife Erica and sons Maxx and Samm. An avid athlete, Avi represents WCC at local biking, running and triathlons events. He has completed four full ironmen events and looks forward to racing again next year.

Read an interview with Avi from Innovation Hartford:


Avi and WCC are affiliated with the following organizations:

360 Federal Credit UnionWest Hartford Chamber of CommerceUConn Hillel
Canna Mgt LLCCamp Young JudaeaThe Connect Exchange
CT Entrepreneur AwardsConnecticut Small Business NetworkingVirtual Networking for Professionals
Mastery of Marketing & Selling B2BApex MembershipDYM: The Social Blueprint
Business Connections CTUpscale EntrepreneursLocals Linking in Hartford County
BCP & Cloud Technology ProfessionalsArts & Crafts Vendor GroupLeading Brilliantly-Living Purposefully
Farmington Valley CT ConnectionsAll of Us Together East HartfordEntrepreneurs of Greater Hartford
Leadership Greater HartfordTech Tips for BusinessMacrium Partner Network
Small Business AbundanceNortheast Manufacturing Leadership ForumCAPM Certification
Southern New England Web/Video MarketersDestiny Activation Retreat & Equipping SummitOfficial CYJ NH Alumni Group
CT Business Referral & Networking GroupExecutives Embracing Technology for ExcellenceSmall Business Network by Entrepreneurs HQ
CT’s Innovation EcosystemCT Business ExpoCUREchief Foundation
Point of Sale CornerPartnerPoint – An Online Community of Microsoft PartnersAssociation of Computer Repair Business Owners
Small Business USA Professional Services MarketingCT River Valley Chamber of CommerceEzra Academy
Network 91!nBusinessLinks NetworkSPARK NE
CT Medical Group Management AssociationHartford Business Journal’s eMarketing & Technology SummitConnecticut Businesses Buying Local

About Our Specialists

WCC specialists are well trained in a wide variety of technical disciplines in both Windows and Apple environments. With the ability to quickly diagnose your problems, we can get your staff back to full productivity as quickly as possible. We specialize in making sure your IT is as reliable and secure as possible while providing recommendations to make your staff more collaborative and productive.

With certifications in Microsoft 365 and other fields of knowledge we can assist you in migrating to the cloud, building a more robust network, or with any other tech related concerns or projects you may have. From managed services to networking to troubleshooting and repairs, WCC is your total solutions provider.

Let us take the weight of managing your IT off of your shoulders and put it on ours. That way you can do what you do best and dedicate yourself to running your business.

We Care Computers Health Plan Transparency in Coverage Disclosure

This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.